Forever21 first opened its doors in 1984. It is a chain of clothing retailers that was first called Fashion21 and the first store was opened in Las Angeles, California. Do-Won Chang and his wife, Jin-Sook began the famous clothing store as we know it to be Forever21 today. The first store was small and located at 5637 N. Figueroa St. in the Highland Park, where it still stands today and satisfying customers with fabulous clothes while using the original name, Fashion21. The store became popular and grew drastically in the first year. The store became well known and got so much business that they had enough money to open a new store every six months. That’s when they changed the name from Fashion21 to Forever21.
The first ten Forever21 stores were not located in malls. The 11th store was the first to be placed in a mall location at the Panorama Mall. After so many stores opening in different places, the store began to expand in merchandise so the stores became larger in square feet. The store became so popular that by 1997 there were 40 Forever21 stores.
Forever21 has many different brands within the company, brands like Forever 21, ForeverXXI, For Love 21 and Gadzooks. Forever21 sells men and women’s clothing and accessories. Not all of the stores sell men’s clothing. In 2001 workers started a boycott because they working and payroll conditions were not fair. The workers were paid better and the lawsuit was dropped. Forever21 has been known to make knock-offs of other more high-end designers. But of course us knock-off lovers are happy that Forever21 can make us clothes that look like the real thing. The owners of Forever21 print the words John 3:16 to show their Christian faith.
Forever21 is a great less expensive and fashion forward store. It will always be my number one choice!
Work Cited- http://en.wikipedia.org/wiki/Forever_21
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